Keynote : Wake up to Digital Marketing Innovation In Chinese in the 4th Silicon Valley Entrepreneurs Festival
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Viveca Chan, the CEO of WE Marketing Group. In the 4th Silicon Valley Entrepreneurs Festival, she delivered a speech which is “Wake up to digital marketing innovation in China” to all the audiences.
In the past 10 years, China is getting more sophisticated in digital marketing. For example, Alibaba and Tencent almost dominate the whole digital marketing ecosystem from Wechat, online shopping, mobile-pay, location detected, gaming, music, and etc. Meanwhile, the system also integrates this information to supply chains. Today, data-driven, tech-enabled, creative idea, and business growth are the four core factors of digital marketing. The other tool is AI due to the marketers can rely on its neuron learning to know the customers and predict the sales trend.